Verified people / Dedicated case files

Founders

Canonical records of the people behind the archive: their companies, defining decisions, timelines, and related films.

Editorial artwork for Hamdi Ulukaya's founder record
New York, United States

Hamdi Ulukaya

Chobani

Ulukaya turned an unwanted factory, an SBA-backed loan, and a five-person beginning into a company whose record joins product discipline with an unusually public argument about workers, refugees, and ownership.

Editorial artwork for Luis von Ahn's founder record
Pittsburgh, United States

Luis von Ahn

Duolingo

Von Ahn repeatedly turned tiny acts performed by millions of people into useful systems—first for digitizing knowledge, then for making high-quality language education available at global scale.

Editorial artwork for Iman Abuzeid's founder record
San Francisco, United States

Iman Abuzeid

Incredible Health

Abuzeid left a conventional medical path to rebuild the power relationship inside healthcare hiring, creating a marketplace where hospitals compete for permanent nurses and other clinicians.

Editorial artwork for Ali Ghodsi's founder record
San Francisco, United States

Ali Ghodsi

Databricks

Ghodsi moved from refugee childhood and Swedish research institutions to Berkeley, where an unusually large academic founding team turned open-source infrastructure into a defining data-and-AI company.

Editorial artwork for Nour Khrais's founder record
Amman, Jordan

Nour Khrais

Maysalward

Khrais built through the pre-app-store era, when a mobile game had to survive handset fragmentation, telecommunications distribution, and a regional talent market that barely existed.

Editorial artwork for Amira Yahyaoui's founder record
San Francisco, United States

Amira Yahyaoui

Mos

Yahyaoui carried a systems-accountability practice from post-revolution Tunisia into the maze of American college aid, building tools intended to make institutional money legible to students.

Editorial artwork for Dare Okoudjou's founder record
Pan-African

Dare Okoudjou

Onafriq

Okoudjou has spent more than fifteen years connecting fragmented wallets, banks, cards, remittance providers, and merchants into a network intended to make value move across African borders.

Editorial artwork for Karim Atiyeh's founder record
New York, United States

Karim Atiyeh

Ramp

Atiyeh helped turn the lessons of consumer-finance startup Paribus into a finance platform built around an unusual promise: the vendor should help its customers spend less.

Editorial artwork for Andrea Reynolds's founder record
Dublin, Ireland

Andrea Reynolds

Swoop Funding

Reynolds converted years of SME fundraising knowledge into a platform that helps business owners navigate loans, equity, grants, asset finance, and other funding routes.

Editorial artwork for Jairo Trad's founder record
Cordoba, Argentina

Jairo Trad

Kilimo

Trad helped build Kilimo from a precision-irrigation tool into a basin-level platform connecting farmers who conserve water with companies financing local water security.

Editorial artwork for Guillaume Pousaz's founder record
Dubai, United Arab Emirates

Guillaume Pousaz

Checkout.com

Pousaz spent a decade building proprietary payments infrastructure before taking institutional capital, then led Checkout.com through hypergrowth, valuation resets, and a return to profitability.

Editorial artwork for Mudassir Sheikha's founder record
Dubai, United Arab Emirates

Mudassir Sheikha

Careem

Mudassir Sheikha helped build Careem by treating regional difference as product intelligence—and then had to preserve that purpose through an acquisition, a corporate split, and the much harder work after the celebrated exit.

Editorial artwork for Whitney Wolfe Herd's founder record
Austin, Texas, United States

Whitney Wolfe Herd

Bumble

Wolfe Herd made women's agency part of Bumble's interaction design, took the company public, stepped away from day-to-day leadership, and returned when the original proposition needed to be rebuilt rather than merely celebrated.

Editorial artwork for Özlem Türeci's founder record
Mainz, Germany

Özlem Türeci

BioNTech

Türeci's record connects bedside oncology, tumor-antigen research, company building, the first approved mRNA COVID-19 vaccine, and a deliberate return to early-stage mRNA invention.

Editorial artwork for Wilglory Tanjong's founder record
New York, United States and Dakar, Senegal

Wilglory Tanjong

Anima Iris

Tanjong built a luxury handbag company that keeps African design, production, and economic authorship visible instead of treating the continent as anonymous inspiration.

Editorial artwork for Drew Durbin's founder record
Dakar, Senegal

Drew Durbin

Wave

Drew Durbin turned field experience in Tanzania into two financial-infrastructure companies: Sendwave for cross-border remittances and Wave for low-cost domestic mobile money.

Editorial artwork for Lincoln Quirk's founder record
Washington, D.C.

Lincoln Quirk

Wave

Lincoln Quirk is the technical and product founder behind Sendwave and Wave, shaped by failed social products, regulated payments infrastructure, and a bias toward building inside real constraints.

Editorial artwork for Shigetaka Kurita's founder record
Tokyo, Japan

Shigetaka Kurita

NTT DoCoMo Emoji

Kurita's achievement was not inventing pictorial communication from nothing; it was turning a severe mobile-interface constraint into a coherent, useful set whose design DNA remains visible in modern emoji.

Editorial artwork for Melanie Perkins's founder record
Sydney, Australia

Melanie Perkins

Canva

Perkins spent years converting a broad ambition—make design simple enough for everyone—into evidence investors and technical recruits could trust. Her record is less a rejection fable than a study in sequencing: prove a narrow workflow, assemble complementary co-founders, and widen the product only after the interaction model works.

Editorial artwork for Tobias Lütke's founder record
Ottawa, Canada

Tobias Lütke

Shopify

Lütke's founder record centers on product judgment: recognizing that Snowdevil's reusable software mattered more than its merchandise, then turning a merchant tool into an extensible commerce platform without leaving Ottawa.

Editorial artwork for Sara Blakely's founder record
Atlanta, Georgia, United States

Sara Blakely

Spanx

Blakely's advantage was not fashion-industry access. It was proximity to the customer problem, tolerance for repeated rejection, and the sales discipline to move an unfamiliar product from a personal prototype into manufacturing and retail.

Editorial artwork for Taavet Hinrikus's founder record
London, United Kingdom and Tallinn, Estonia

Taavet Hinrikus

Wise

Hinrikus brought lessons from Skype's attack on international communication costs to banking: expose an expensive legacy convention, reorganize the movement underneath it, and make the price visible. He left Wise's operations and management in December 2021 and remains a shareholder and technology investor.