Luxury fashion and accessories / Founded 2019
Anima Iris
African luxury, designed and produced with ownership
Company Record
Anima Iris is a luxury handbag company founded by Wilglory Tanjong and built through direct production relationships with artisans in Dakar, Senegal.
Milestones
- 2019The brand soft-launched after Tanjong began working with artisans in Dakar.
- 2020Anima Iris officially launched with an initial $5,000 investment.
- 2021A Beyonce appearance created a major acceleration in attention and sales.
- 2022The company expanded its presence in major American luxury retailers.
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01 / Ledger case fileWilglory Tanjong: From Grief to Beyonce in 1,000 DaysWilglory Tanjong built Anima Iris while grieving her mother, studying at Wharton, and constructing a luxury-handbag supply chain with artisans in Dakar.13 minute read02 / Founder recordWilglory TanjongWilglory Tanjong turned grief, $5,000 in savings, and direct relationships with Dakar artisans into Anima Iris, a luxury brand that insists African craft belongs at the center of the value chain.Anima Iris / Philadelphia, Pennsylvania, United States03 / Field noteGlobal Startups Beyond the Silicon Valley PlaybookStartup methods travel more easily than the infrastructure assumptions embedded inside them.Global Founder Context04 / Company recordCareemMobility built for the Middle EastMobility and technology / Founded 2012